Mahindra-owned Classic Legends is all set to relaunch another iconic motorcycle brand, the BSA (Birmingham Small Arms), on 4th December 2021. It will make a comeback at the Motorcycle Live 2021 show that is scheduled to be held from 4-12 December in its homeland, i.e., Birmingham, England. The company has confirmed that their new products will retain their classic retro styling, albeit with more advanced equipment.
Mahindra Group had bought a major stake in BSA in 2016, and now it is all set to revive the company. If reports are to be believed, Classic Legends has received partial funding from the UK government to set up an R&D centre near Coventry (a town in central England). That said, the new BSA motorcycles will be manufactured in the UK only. It is likely to have both ICE-powered and electric bikes in its portfolio.
We do not expect BSA to enter India anytime soon.
