Royal Enfield recorded total motorcycle sales of 1,33,442 units in October 2026, registering a 7% year-on-year (YoY) growth over the 1,24,951 units sold in October 2025. The company witnessed strong demand during the festive season, with its combined sales for September and October reaching 2,67,400 units. Interestingly, this figure has already surpassed the brand’s total sales during the previous year’s festive season, even before the current festive period has ended.
Breaking down the October 2026 numbers, Royal Enfield sold 1,21,527 motorcycles in the domestic market, marking a 4% growth compared to 1,16,844 units in the same month last year. Exports witnessed a much stronger performance, increasing by 47% from 8,107 units to 11,915 units.
For the financial year 2026-27 so far, Royal Enfield has sold 8,42,538 motorcycles, up 18% from 7,16,854 units recorded during the corresponding period last year. Domestic sales grew 20% to 7,63,548 units, while exports increased marginally by 1% to 78,990 units.
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Royal Enfield Updates: Hypershift Classic 650 Sold Out in India
Commenting on the performance, B Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, called it the company’s best-ever festive season. He attributed the strong response to its motorcycle portfolio, including the Classic 350 and the new Himalayan 440, while also highlighting growing demand in key international markets.
The company is increasing production to meet festive demand. It has also expanded the Flying Flea brand’s retail presence to Hyderabad and Pune. Additionally, the 125th Anniversary Edition Hypershift Classic 650 reportedly sold out in India in under 360 seconds.
Royal Enfield is now gearing up for its upcoming Motoverse celebrations, with further community-focused activities planned in the coming weeks.
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