The two-wheeler manufacturer from Chennai is currently one of the biggest players in the two-wheeler segment. Royal Enfield holds a special place in the Indian market which is very much attributed to personal emotions fueled by nostalgic remembrance. This has been reflected through their successful sales figures especially in the last few years, with their revival marked by acceptance of some nuances. Despite the costly maintenance, low reliability, and some overpriced products Royal Enfield has still maintained its position in the market and more so, seen optimistic growth.
Royal Enfield has hiked the prices of their Classic 350 and HImalyan’s BS6 offerings. The price hike weirdly consistent at Rs 2755. The Himalayan now retails at Rs 1,89,565 whereas the basic Classic 350 now stands at Rs 1,59,851. The change is uniform among all the variants and colour options.
| Colour | New price | Old price |
| Granite Black | 1,89,565 | 1,86,811 |
| Snow white | 1,89,565 | 1,86,811 |
| Sleet Grey | 1,92,318 | 1,89,565 |
| Gravel Grey | 1,92,318 | 1,89,565 |
| Rock Red | 1,94,154 | 1,91,401 |
| Lake Blue | 1,94,154 | 1,91,401 |
*prices in Rs for Ex-showroom (delhi)
| Colour | New price | Old price |
| Chestnut Red | 1,59,851 | 1,57,097 |
| Ash | 1,59,851 | 1,57,097 |
| Mercury Silver | 1,59,851 | 1,57,097 |
| Redditch Red | 1,59,851 | 1,57,097 |
| Colour | New Price | Old Price |
| Classic Black | 1,67,780 | 1,65,026 |
| Airborne Blue | 1,77,972 | 1,75,217 |
| Stormrider Sand | 1,77,972 | 1,75,217 |
| Gunmetal Grey | 1,81,327 | 1,78,573 |
| Chrome Black | 1,84,482 | 1,78,573 |
| Stealth Black | 1,84,482 | 1,81,727 |
Royal Enfield price hikes are not rare. We see frequent small rises from the maker. This hike on two of their most remarkable product may be a consequence of the COVID pandemic or just the usual. Anyways, the rise seems non-remarkable in front of the prices these motorcycles are offered but they do matter when we consider the broader scheme of things. The market is now getting improved products every day from a huge array of brands with their USPs. Royal Enfield should be more considerate of the buyer and not exploit their popularity they should rather channel it to innovate.
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