Tuesday, April 7, 2026

Mahindra Thar ROXX Records 176,218 Bookings In Just 60 Minutes

Mahindra has announced that it has received an overwhelming response for the newly launched Thar ROXX, securing 176,218 bookings within just 60 minutes of opening at 11:00 am today.

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The incredible demand highlights the widespread appeal of the Thar ROXX, which stands out with its striking design, enhanced driving experience, robust performance, superior off-roading capabilities, cutting-edge safety features, spacious interiors, and advanced technology. This new SUV continues to disrupt the segment by setting higher standards for competitors.

Deliveries for the Thar ROXX are set to begin on Dussehra. Mahindra expressed gratitude to its customers for the enthusiastic reception and assured a smooth delivery process, with customers receiving their tentative schedules in phases over the next three weeks.

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