Highlights: –
- ŠKODA AUTO is betting on 2022 to be the ‘Biggest Year’ in its India operations.
- The company will launch six new products this year, including the facelifted Kodiaq SUV and Slavia mid-size sedan.
- New updates for Kushaq, Octavia, and Super are on the cards.
- Strives to triple its annual sales over CY 2021.
- Targets to expand its network by more than 25 percent in 2022.
Zac Hollis, the Director of ŠKODA AUTO India, has revealed that the company will launch six new cars & SUVs this year, including the facelifted Kodiaq and Slavia. The new Kodiaq is scheduled to launch on January 10, while the Slavia will go on sale in March 2022. The brand will also update the Kushaq, Octavia, and Superb in the coming months. He further goes on to elaborate on the company’s vision for the year and how the business strategy will help it gain more market share.
He revealed that the year 2021 was magnificent for Skoda Auto as it sold 23,858 vehicles in 2021 as opposed to 10,387 cars sold in 2020. This massive Year-on-Year sales growth of 130 percent was largely stimulated by the launch of the KUSHAQ SUV, which has contributed to over 60 percent of the overall sales volumes for the year, and over 75% in the months since its launch. Now, the Czech automaker is aiming to triple its sales in 2022 and betting it to be the ‘Biggest Year’ of its India operations. This will be done through various means such as expanding product portfolio, enhancing after-sales experience, and network expansion, etc.
Also Read: Skoda Kushaq Gets Dearer By Rs 29,000 In 2022
To boost its sales, Skoda will create new and existing methods like the activation of the ‘Certified Pre-Owned’ brand across all outlets, facilitating tie-ups with banks & financial institutes to increase corporate sales, increase penetration in both rural & urban markets by expanding its network across the country. Currently, the brand has over 175 touchpoints in 115 cities, and the year 2022 will witness further efforts on this front with the objective of growing from 175 to 225 touchpoints, which could result in sales growth of over 25 percent.
The company will also pay more attention to manpower training and will introduce new programs like loyalty offerings and customer-centric campaigns to make the after-sales experience more better. Besides, initiatives like the Compact Workshop, Service Cam, mobile service vans, and express service offerings will further help in augmenting the overall customer experience.
With this action-packed plan, the brand aims to be among the top 10 OEMs in India. This is in line with the brand's aim to achieve sales volumes of 1,00,000 units by 2025.
