Monday, July 28, 2025

Yokohama Makes Premium Tyres More Accessible with No-Cost EMI

Yokohama has introduced a no-cost EMI option for its premium range of tyres in India under its โ€œEasy Driveโ€ program, making high-end tyre upgrades more accessible to buyers. To facilitate this, the brand has partnered with Bajaj Finance to offer a 6-month no-cost EMI on tyres sized 17 inches and above, with monthly EMIs starting at Rs 1807. However, this offer is valid till June 2025.

Under the Easy Drive program, buyers can upgrade to Yokohamaโ€™s premium tyre ranges, including the ADVAN, Geolandar, and BluEarth series, without any upfront payment. This EMI facility is available at Yokohama Club Network (YCN) stores and key retail partners across India.

Commenting on this initiative, Gaurav Mahajan, Head of Marketing at Yokohama India, said, โ€œThe premiumization of Indiaโ€™s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety.โ€

Related: Decoding The Tyre Nomenclature

About Yokohama India

Yokohama India is a subsidiary of The Yokohama Rubber Company, Japan, which was established in 2007 in our market. The brand has steadily expanded its presence with a strong focus on high-performance, off-road and eco-friendly tyres. The brand has a state-of-the-art manufacturing facility in Bahadurgarh, Haryana, for locally produced tires.

Related: Some Major Types Of Tyres Explained

Car News

New Renault Triber Facelift Launched In India At Rs 6.29 Lakh

0
Priced from Rs 6.29 lakh.  Available in four trims: Authentic, Evolution, Techno, and Emotion. Exterior highlights include a new blacked-out grille, redesigned bumpers at both ends,...

MG Cyberster To Be Launched Tomorrow

0
JSW MG Motor India is all set to launch the Cyberster tomorrow, ie, July 25, 2025. It was showcased at the 2025 Auto Expo....
Skoda Kushaq recall

Skoda-Volkswagen Issue Another Recall Over Seatbelt Flaw In Multiple Models

0
Skoda Auto Volkswagen India Limited (SAVWIPL) has announced another recall for seat belt-related issues this year, affecting the Skoda Kylaq, Slavia, Kushaq, Volkswagen Virtus and...

MG Cyberster Hits Indian Roads: Know What Makes It Special

0
Days after launching the M9 luxury MPV, MG has now launched the Cyberster electric roadster in India at an ex-showroom price of Rs 74.99...

Related Articles

MG Cyberster Hits Indian Roads: Know What Makes It Special

Days after launching the M9 luxury MPV, MG has now launched the Cyberster electric roadster in India at an ex-showroom price of Rs 74.99...

MG Cyberster To Be Launched Tomorrow

JSW MG Motor India is all set to launch the Cyberster tomorrow, ie, July 25, 2025. It was showcased at the 2025 Auto Expo....

Ather Renamed Pro-Pack To AtherStack Pro

Ather Energy has renamed its โ€˜Pro Packโ€™, the software bundle that enables numerous performance and connectivity features on its scooters, to 'AtherStack Pro'. The...

2025 Renault Tribe Facelift Accessories Detailed

The facelifted Renault Tiber has finally been launched in India, with prices starting from Rs 6.30 lakh (ex-showroom). The sub-4m MPV is available in...

2025 Renault Triber Facelift: All Variants Explained

The Renault Triber has recently undergone a facelift update, with prices starting from Rs 6.29 lakh (ex-showroom). The upgraded sub-4m MPV now comes with...