Yokohama has introduced a no-cost EMI option for its premium range of tyres in India under its “Easy Drive” program, making high-end tyre upgrades more accessible to buyers. To facilitate this, the brand has partnered with Bajaj Finance to offer a 6-month no-cost EMI on tyres sized 17 inches and above, with monthly EMIs starting at Rs 1807. However, this offer is valid till June 2025.
Under the Easy Drive program, buyers can upgrade to Yokohama’s premium tyre ranges, including the ADVAN, Geolandar, and BluEarth series, without any upfront payment. This EMI facility is available at Yokohama Club Network (YCN) stores and key retail partners across India.
Commenting on this initiative, Gaurav Mahajan, Head of Marketing at Yokohama India, said, “The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety.”
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About Yokohama India
Yokohama India is a subsidiary of The Yokohama Rubber Company, Japan, which was established in 2007 in our market. The brand has steadily expanded its presence with a strong focus on high-performance, off-road and eco-friendly tyres. The brand has a state-of-the-art manufacturing facility in Bahadurgarh, Haryana, for locally produced tires.
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