The Tata Sierra was one of the most exciting launches in recent times, creating a huge buzz among buyers. The hype was so huge that it garnered over 70,000 bookings on the first day of the reservation window opening. Now, Tata has started delivering the SUV to its customers.
Tata Sierra – What’s Driving The Huge Buyer Interest
- Brand Nostalgia: Tata has wisely used the Sierra nameplate to attract buyers. Although the OG Sierra wasn’t very popular among buyers, its design was such that it turned heads on the road.
- Attractive Design: The new-gen Sierra is one of the most attractive-looking SUVs in its class. It looks both sleek and powerful, and it brilliantly incorporates the OG Sierra’s alpine window design while adhering to current safety norms.
- Premium Interiors: The dual-tone black-&-white cabin looks premium, and high-quality materials have been used inside the cabin, giving it a plush feel.
- Spacious Cabin: The Sierra has the longest wheelbase in its class, making it the most spacious SUV in its category.
- Tech-Savvy Machine: Tata has loaded the Sierra up to the brim. Having said that, it incorporates tons of premium amenities, including 19-inch alloy wheels, hidden rear wiper, flush-fitting door handles, a triple screen setup, dual-zone AC, ventilated front seats, powered driver seat with memory function, slide & recline function for rear seats, extendable under-thigh support for front seats, panoramic sunroof, air purifier, paddle shifters, 12-speaker JBL music system with Dolby Atmos support, heads-up display, BOSS mode for front passenger seat, and level-2 ADAS suite.
- Multiple Engine Options: The Sierra comes in three engine options: 1.5-litre naturally aspirated petrol, 1.5-litre turbocharged petrol, and 1.5-litre diesel, detailed specifications of which are given below: –
| Engine | 1.5-litre naturally aspirated petrol | 1.5-litre T-GDI (direct injection turbo-petrol) | 1.5-litre diesel engine |
| Max Power | 106 PS | 160 PS | 118 PS |
| Peak Torque | 145 Nm | 255 Nm | 260 Nm |
| Transmission | 6-speed manual and 7-speed dual-clutch automatic | 6-speed torque converter automatic | 6-speed manual and 6-speed torque converter automatic |
- Vibrant Colours: The Sierra is available in seven vibrant colour options – Prestine White, Pure Grey, Coorg Cloud, Munnar Mist, Bengal Rouge, and Andaman Adventure (Yellow).
Related: Battle of the New SUVs: 2026 Kia Seltos vs Tata Sierra
Competition Check
In the hotly congested mid-size SUV segment, the Sierra locks horns with the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Victoris, Toyota Hyryder, MG Astor, Volkswagen Taigun, Honda Elevate and soon-to-be-facelifted Skoda Kushaq.
