- Over 1.35 lakh customers have submitted their preferred configurations
- It is available in seven variants: Smart+, Pure, Pure+, Adventure, Adventure+, Accomplished, and Accomplished+.
- Price starts from Rs 11.49 lakh (ex-showroom).
- Interested customers can book the Sierra for a token amount of Rs 25,000.
The recently launched Tata Sierra SUV has received an immense response from buyers, garnering over 70,000 bookings on the very first day of the commencement of official bookings. Tata also claims that an additional 1.35 lakh customers are submitting their preferred configuration as they progress to complete booking formalities.
Deliveries for the Sierra are slated to start on January 15, 2026, with priority expected to be given to higher variants of the SUV before rolling out the lower variants.
More About Sierra
The new Sierra SUV comes with two petrol and one diesel engines. While it uses the same 1.5-litre diesel mill as the Nexon, both petrol engines are new to Tata’s product lineup. These include one naturally aspirated and one turbocharged petrol engine, both with a displacement of 1.5 litres. Now, let’s take a look at their specifications: –
| Engine | 1.5-litre naturally aspirated petrol | 1.5-litre T-GDI (direct injection turbo-petrol) | 1.5-litre diesel engine |
| Max Power | 106 PS | 160 PS | 118 PS |
| Peak Torque | 145 Nm | 255 Nm | 260 Nm |
| Transmission | 6-speed manual and 7-speed dual-clutch automatic | 6-speed torque converter automatic | 6-speed manual and 6-speed torque converter automatic |
Also Read: Three New Tata Cars Incoming In 2026
Features Onboard
The 2025 Sierra comes with amenities like automatic LED headlamps, rain-sensing wipers, up to 19-inch alloys, flush-fitting door handles, triple-connected screens (including a co-passenger entertainment display), ambient lighting, a powered driver seat with memory function, BOSS mode to adjust the co-passenger seat from the rear, ventilated front seats with extendable thigh-support, recline function for rear seats, rear sunshades, JBL sound system with Dolby Atmos support, heads-up display, panoramic sunroof, dual-zone climate control, rear AC vents, 360-degree camera, drive modes, terrain modes, paddle shifters, etc.
The SUV’s safety kit includes seven airbags, an electronic parking brake with auto-hold, ABS with EBD, ESC, traction control, front & rear parking sensors, and a level-2 ADAS suite, with advanced active safety features like adaptive cruise control, autonomous emergency braking, and lane-keep assist, and much more.
Related: 2025 Tata Sierra Variant-wise Features and Engine Options Detailed
Price Range and Competitors
The Sierra is priced between Rs 11.49 lakh and Rs 21.29 lakh (ex-showroom), positioning it against the Hyundai Creta, Kia Seltos, Maruti Victori and Grand Vitara, MG Astor, Honda Elevate, Skoda Kushaq and Volkswagen Taigun.
Worth Reading: Battle of the New SUVs: 2026 Kia Seltos vs Tata Sierra
