- India’s leading passenger car manufacturer, Maruti Suzuki has recently announced that official accessories for its cars can now be purchased online through the Maruti Suzuki Genuine Accessories (MSGA) website in over 100 cities.
- The brand claims that over 30% of its customers prefer to buy accessories online for their car enhancement.
Also Read: 2022 Maruti Baleno Accessories With Prices
- More than 2,000 Genuine Accessories will be available for online purchase. Users will be able to search accessories based on the vehicle model, variant and product category.
- To online, buyers will have to follow three steps: Browse -> Add to Cart -> Order. Payments can also be made online.
- Customers will also get an option for the fitment of the accessory at their home or at nearest dealer.
Speaking on the launch, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said –
Changing times and customer preferences have ushered radical changes in the way today’s customers’ shop. Increasingly online buying is the preferred mode of purchase. Maruti Suzuki draws inspiration from these changing customer behaviours and therefore we have digitized 24 out of 26 touchpoints of customers’ car buying journey. The availability of Maruti Suzuki Genuine Accessories online is in line with our aim to offer a seamless ‘Phygital’ buying experience to customers. The website enables a hasslefree experience for the customers to buy Maruti Suzuki Genuine Accessories from the comfort of their homes. The Genuine parts and accessories provide the right fit for the vehicles as they offer safety, reliability, and superior vehicle performance. The online availability will further empower customers to purchase our trusted and reliable vehicle accessories.”
