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MG Windsor EV Launched at ₹9.99 Lakh, Undercutting Tata Punch EV

MG India has finally announced the prices of the Windsor EV. This electric crossover retails from Rs 9.99 lakh (introductory, ex-showroom). It is essentially a rebadged version of the Wuling Cloud EV, which also comes under the umbrella of the Chinese automotive giant SAIC Motor Corporation as MG Motor. Bookings for the Windsor EV will open on October 3, and the test driver will start on September 25th. Its deliveries will commence from October 12, 2024.

MG is offering Windsor EV solely with the Battery as a Service (BaaS) model, where owners can lease or subscribe to a battery rather than purchasing it outright with the vehicle. Instead of buying the battery, users will have to pay a Rs 3.5 / km fee for access to battery services. MG is also offering free public charging for one year through its eHUB network. Additionally, the buyback option will provide up to 60% of the vehicle’s value even after three years.

*Only the starting prices have been revealed for now, while the variant-wise prices of the MG Windsor EV will be out in coming days.

MG Windsor EV – Design

The front design of the Windsor EV is a complete departure from traditional car designs, making it stand out. Its overall look closely follows that of its donor model, the Cloud EV, including features, like connected LED daytime running lights (DRLs) and oval headlights positioned on the bumper.

MG Windsor EV images

The side profile has a sleek, smooth design with flush door handles and 18-inch alloy wheels. At the rear, it features connected LED taillights and a small bumper with a silver skid plate. It offers a boot space of 604 litres.

MG Windsor EV – Interior and Features

Inside, the MG Windsor EV will have an all-black interior with leatherette seats, featuring copper and wooden accents for contrast. The seats, in black, come with copper stitching and a quilted finish.

Regarding features, this electric crossover is pretty loaded with amenities like

  • LED headlamps and taillights
  • 15.6-inch touchscreen infotainment
  • Digital driver’s display
  • Wireless Apple Carplay and Android Auto
  • 9-speaker Infinity sound system
  • 80+ Connected car features
  • OTTplay support
  • Home-to-car functionality
  • Digital Bluetooth key
  • PM 2.5 air filter
  • Panoramic sunroof
  • Aero lounge rear seats – up to 135 degrees reclinable (segment-first)
  • 256 colour ambient lighting
  • Powered driver’s seat
  • Wireless charging
  • Six airbags
  • ESC
  • Tyre pressure monitoring system
  • ABS with EBD
  • Electronic parking brake with auto-hold
  • Hill hold assist
  • 360-degree camera
  • Level-2 ADAS

and

35+ more standard safety features.

MG Windsor EV price

MG Windsor EV – Battery, Range and Other Specs

The MG Windsor EV comes with a 38kWh battery pack with a 331km range. It comes equipped with a front-axle mounted permanent magnet synchronous (PMS) motor belting out 136PS of max grunt and 200Nm of peak torque. MG provides a lifetime battery warranty with no kilometre limits for first-time owners.

Variants and Colour Options

MG offers the Windsor EV in three variants – Excite, Exclusive and Essence, and four colour options – Clay Beige, Pearl White, Starburst Black and Turquoise Green.

Competitors

The MG Windsor EV can be seen as an affordable crossover alternative to the Tata Punch EV, Nexon EV and Mahindra XUV400.