Maruti Suzuki’s ARENA retail channel has completed 6 years in the country. With its launch in 2017, the ARENA dealerships currently have a customer base of over 7.05 million patrons through its strong sales network of 2853 outlets across 2392 cities throughout the nation.
Currently, Maruti Suzuki has as many as nine models in its Area range, comprising Alto K10, Celerio, S-Presso, Eeco, WagonR, Swift, Dzire, Brezza, and Ertiga.
Speaking on this milestone, Mr Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Driven by the idea of offering tailor-made experiences, the ARENA channel has been able to touch the lives of over 7.05 million customers, in just six years. This is a true testament of the customer’s trust and confidence in the channel, encouraging us to meet and exceed their expectations. With 2,853 modern and trendy outlets, offering warm and personalised experiences for its young and dynamic customers. The ARENA channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the ARENA channel has emerged as the definitive choice for Indian car buyers.”
“With over 29% standalone market share in FY 23-24 till July’23, Maruti Suzuki ARENA is a clear leader in the Automotive segment. The ARENA portfolio of 9 products has contributed to 68% of overall Maruti Suzuki sales, posing a strong outlook for the rest of the financial year.” He added.