Ford is back with its annual 'Midnight Surprise' campaign for 2020. It’s a three days sales drive being held from 4th to 6th December 2020. During these days, all Ford dealerships will remain open from 9 am to 12 am and buyers who will book any Ford car during this period stand a chance to win prizes worth up to Rs 5 lakh.
According to the brand, this campaign aims to provide more convenience for customers to test drive and book a Ford model. And to get more attention from buyers, the American brand is offering a bunch of prizes. All customers who book a Ford car during this period via Dial-A-Ford (1800-419-3000), an online portal, or Ford dealerships, will get an assured gift. It can be anything from a home appliance to a gold voucher. It mainly includes a dishwasher, air purifier, microwave ovens, LED TVs, smartphones, gift cards up to Rs 25,000, gold coins, and vouchers worth Rs 1 lakh. Buyers from Tamil Nadu can also stand a chance to win a holiday voucher as part of this campaign.
Apart from these, customers who will take deliveries of their cars in December 2020 will automatically qualify for a lucky draw to win a bumper prize worth Rs 5 lakh. The scheme is valid on all Ford cars consisting of models such as the Figo (hatchback), Aspire (sub-4m sedan), Freestyle (CUV), EcoSport (sub-4mSUV), and Endeavour (full-size SUV).
Addressing the campaign, Executive Director, Marketing, Sales & Service at Ford India, Vinay Raina, said-
“We are happy to bring back Midnight Surprise and give customers a chance to get more with every Ford they buy. Not letting the ongoing pandemic situation to dampen the spirit of owning a new Ford, we have prioritised safety and convenience with options of booking the vehicle through Dial-A-Ford via toll-free number 1800-419-3000 or the dedicated online booking portal, www.booking.india.ford.com, during the campaign.”