Maruti Suzuki India is revving up its capabilities with the introduction of value-added initiatives, including Smart Finance, aimed at delivering the “Joy of Mobility” to its ever-growing customer base of 25 million. With a finger on the pulse of evolving customer needs, the company’s Smart Finance, Subscribe and Rewards initiatives are continually evolving to offer tailored solutions.
- The company’s value-added initiatives, such as Smart Finance, Subscribe and Rewards, have shown remarkable growth in FY23 due to customer acceptance.
- Maruti Suzuki Subscribe registered a Y-o-Y growth of 292% in car subscriptions and extended its presence to 25 cities with 5 leasing partners.
- Maruti Suzuki Smart Finance has disbursed over Rs 52,000 crores worth of loans to over 8.3 lakh customers since its inception three years ago.
- Maruti Suzuki Rewards, a 100% digital, cardless customer loyalty program, reached more than 8.2 million members and recently collaborated with Indian Oil Company Ltd. to offer XtraRewards points to customers for refuelling at IOCL pumps.
- The company also introduced a digital ecosystem for customers with NEXAVerse and ARENAVerse digital car showrooms to provide an immersive retail experience for its NEXA and ARENA showroom network.
Commenting on the ever-growing relationship with their customers through various programs, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “Maruti Suzuki has been delivering the ‘Joy of Mobility’ to customers for over 4 decades now. The company has evolved over the years, be it with the products that it offers, or the services it provides to enhance customer experiences. With customer friendly initiatives such as Maruti Suzuki Smart Finance, Subscribe and Rewards program, the company has set a benchmark in the industry and strengthened the trust that customers have in the brand. I am delighted with the response these new initiatives have received from customers. With an increasing number of sales outlets, digital platforms and path- breaking products and services, Maruti Suzuki is confident that it will be able to empower more people with new ways of owning a car.”
