Toyota Kirloskar Motors has announced that its premium Glanza hatchback and Urban Cruiser sub-4 meter SUV, together have crossed the one lakh sales milestone in the country. Out of these 1 lakh units, the Glanza clocked 65,000 units, while the rest were in the name of Urban Cruiser. This is a huge achievement considering they are rebadged versions of the highly popular Maruti Baleno and Vitara Brezza, respectively.
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As a part of the Toyota-Suzuki partnership, the Toyota Glanza was launched in June 2019, while the Urban Cruiser debuted in September 2020. Both these vehicles are built by Maruti Suzuki and supplied to Toyota. The brand will soon introduce Ertiga-based Rumion and Ciaz-based Belta in our country.
Commenting on the success of Glanza and Urban Cruiser, Mr. Atul Sood, Associate Vice President, Sales, and Strategic Marketing, TKM, said –
Toyota takes great pride in its unrelenting efforts to ensure the highest customer satisfaction, and this milestone is a testament to the best ownership experience, exceptional sales & after sales services, as well as peace of mind that is offered to every single Toyota customer. The Glanza and the Urban Cruiser have witnessed phenomenal success over the years, with the Glanza registering more than 25% growth when compared to its sales in 2020. Thanks to both these models that have helped us strike a defined balance to reach young aspiring customers, who desire to own a Toyota early in their lives. The success of Glanza and Urban Cruiser reiterates our belief that a good purchase experience is not just about the product, but about the entire ownership process. Our focus on expanding footprints covering the tier II and tier III markets has enhanced TKM product accessibility and service coverage to a wider and newer set of customer base. At present we are operational across 418 dealer outlets in the country. Furthermore, our virtual showroom has simplified the process of car buying by digitizing and integrating the key touchpoints in a customer’s purchase cycle, as a one-stop-shop solution. We thank our customers for their patronage, and we will continue to strive towards our commitment to providing an awesome experience.
