Tata Introduced ‘Anubhav’ Showroom On Wheels For Rural Areas
Tata Motors has launched the ‘Anubhav’ – a showroom-on-wheels program to reach customers of rural areas. A total of 103 mobile showrooms have been deployed across the nation. These mobile showrooms will be operated by authorized Tata dealerships and will cover targeted villages or tehsil on the basis of monthly plans, which have high potential in terms of rural population and economy.
Based on the Tata Intra V10, these mobile showrooms come equipped with GPS trackers to monitor the movement for better utilization. This will help existing dealerships to offer a doorstep sales experience to rural customers by providing information about Tata’s range of cars & SUVs, accessories, finance schemes, booking a test drive, and evaluating existing cars for exchange.
Commenting on this initiative, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said: –
e are delighted to commence the Anubhav Initiative. This is a significant step towards taking the brand to the hinterland and making our New Forever range of cars & SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets.