Tata Motors has achieved the 1 lakh unit production milestone of its highly popular premium hatchback Altroz within only 20 months of its launch in January 2020. As per the brand, the Altroz is the second-highest selling model in the premium hatchback category in FY22, with a market share of more than 20 percent. Furthermore, the car is clocking an average monthly sale of around 6000 units in this fiscal.
Speaking on this impressive achievement, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors said-
We are pleased to share that we have crossed a major milestone during these challenging times and are grateful for the constant support and loyalty of our customers and partners. The Altroz occupies a pride of place in our New Forever range offering a wide variety of options in the premium hatchback segment. With multiple achievements in its kitty, the Altroz reflects true international standards of safety, design, performance and overall experience. The feat of 1,00,000th rollout today, is yet another testament to success of the Altroz in a challenging segment like premium hatchback. From becoming the official partner in IPL 2020, to being the lead car for some of India’s most prestigious marathon events, to becoming the fitting choice of reward to our Olympians this year, the Altroz has won everyone’s hearts. With increasing recognition from Indian consumers and earning incremental market share, we are confident that Altroz is poised for even more success in the future.
For those who are not aware, Tata Altroz is the first car from the brand to be based on ALFA ARC (Agile Light Flexible Advanced Architecture). Currently, it is available with three engine choices: a 1.2-litre naturally aspirated petrol (86PS/113Nm), a 1.2-litre turbocharged petrol (110PS/140Nm), and a 1.5-litre diesel (90PS/200Nm). All three motors are paired with a 5-speed manual transmission only. However, the turbo-petrol engine will receive a dual-clutch automatic transmission in the near future.
The Altroz is pretty well-loaded that comes with notable features like auto headlamps, rain-sensing wipers, 16-inch diamond-cut alloy wheels, a 7-inch free-standing Harman touchscreen infotainment system with Apple Carplay and Android Auto, iRA connected car technology, a semi-digital instrument cluster with a 7-inch TFT display, auto climate control, rear AC vents, ambient lighting, height-adjustable driver's seat, cruise control, and much more.
Safety is taken care of by dual airbags, ABS with EBD, ISOFIX child seat anchors, and reverse parking sensors with a parking camera. In fact, it has a 5-star crash test safety rating from the Global NCAP for adult occupant protection and a 3-star rating for child occupant protection.
Presently, the Tata Altroz is available in 7 wide trims: XE, XM, XM+, XT, XZ, XZ (O), and XZ+, priced between Rs 5.84 lakh to Rs 9.59 lakh (ex-showroom). It locks horns with Maruti Baleno, Toyota Glanza, Hyundai i20, Volkswagen Polo, and Honda Jazz.
