MG Alters Free Charging Scheme for Windsor EV, Users Cry Foul

JSW MG Motor initially promised one year of free fast charging for customers who pre-booked the Windsor EV, making it easier for early adopters to switch to electric. However, things took a turn when MG changed the terms. Now, the free charging is capped at 1,000 units of electricity per car for a year. This change has left many Windsor EV owners disappointed, as they expected unlimited free charging for the entire year.

Here’s what you need to know about this update: –

• At the Windsor EV launch, MG Motor India promised one year of free fast charging for those who pre-booked. The offer was clear—free charging at select stations for a year. However, MG later added a cap of 1,000 kWh per car.
• Once this limit is reached, owners will have to pay for fast charging. This change, made after the launch, has led to confusion and criticism, as many buyers were unaware of the restriction.

• After customer backlash, JSW MG Motor India issued a statement clarifying the change in terms. They confirmed that the free charging offer now has a 1,000-unit cap per car, which was added later in the terms and conditions.
• MG explained that the cap was introduced to prevent excessive use and protect battery health. They urged owners to follow charging guidelines for better battery life.
• Reports also suggest some Windsor EVs were being used for commercial purposes, violating MG’s fair usage policy.
• This change is intended to prevent overuse, extend battery life, and ensure fair charging for all.

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Author’s Take

Retrospective policy changes like this can damage consumer trust. Early adopters of EVs take a leap of faith, often paying a premium for new technology. When an automaker revises a key benefit after securing sales, it raises concerns about transparency and reliability. If MG was worried about excessive usage or misuse, it should have outlined these limits from the start, rather than updating terms quietly after customers had already bought in.

While the reasoning behind the cap may be valid, the execution leaves much to be desired. This incident highlights the importance of clear, upfront communication in the EV transition era—especially when incentives play a major role in purchase decisions.

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