Maruti Suzuki launches ‘ROCK N’ ROAD SUV Experiences,’ a unique platform for experiential and competitive drive events, revolutionizing SUV ownership.
The program embodies the C.O.R.E. philosophy, empowering owners to Conquer Terrains, Open Mindsets, Realise Passions, and Embark on Adventures. Two formats include ‘ROCK N’ ROAD Expeditions’ and ‘ROCK N’ ROAD Weekenders’ for curated drives. The first-ever Rock N Road Expeditions commenced from Chandigarh, featuring 14 Jimny SUVs embarking on a 6-day journey to the breathtaking Spiti Valley, covering a distance of 539 km.
The second format of this event also includes ‘ROCK N’ ROAD 4X4 Masters,’ an Offroad Championship recognizing off-roading talent in the country. Led with Jimny, the event will be conducted in two phases – qualifiers which are organized across 8 cities and a grand finale.
Commenting on this initiative, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, -“With the ‘ROCK N ROAD SUV Experiences’, we aim to unlock new dimensions in SUV ownership by offering our customers engaging and exhilarating experiences. We understand that SUV owners seek thrill, adventure, and a connect with their vehicles that goes beyond the everyday commute. The ‘ROCK N ROAD SUV Experiences’ is carefully curated to fulfil these aspirations by enabling them to embrace the thrill and capability that comes with a Maruti Suzuki SUV. These unique experiences are a celebration of the passionate community of drivers of Maruti Suzuki SUVs and their love for exploration and adventure.”
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