Thursday, July 24, 2025

Isuzu Motors India Prioritizes Service Excellence with New Experience Centre in Noida

Isuzu Motors India has inaugurated a new โ€œIsuzu Skill Development and Experience Centreโ€ in Noida, striving to enhance customer service quality by training service personnel from its expanding dealership network in the North. It is the brandโ€™s second skill development facility after Chennai which was opened in 2014.

Located in Sector-10 Noida, the facility will provide world-class training to service managers, advisors, and technicians of Isuzuโ€™s expanding dealer network in the North and neighbouring regions. The training will combine classroom learning with practical, hands-on sessions in live work bays, designed to improve both technical expertise and service efficiency. With the ability to train 15-20 personnel per batch, the centre is staffed by dedicated Isuzu service coaches, ensuring consistent and high-quality training.

Isuzu Skill Development and Experience Centre

This new centre also features a dedicated brand experience section, showcasing two vehicles in a thematic environment, allowing visitors to interact with Isuzuโ€™s latest offerings.

The facility will also serve as a training ground for technicians representing India in the biennial I-1 Grand Prix World Technical Competition, a globally recognized event among Isuzuโ€™s international teams. Notably, Indiaโ€™s national team has already secured a spot in the top 10, competing against 24 other countries in this prestigious competition.

Isuzu Service centre

Authorโ€™s Take

Isuzuโ€™s new Skill Development Centre in Noida is a welcome move towards improving its after-sales service, but it reflects a cautious approach to the Indian market. Despite being globally active, Isuzuโ€™s growth in India remains slow and niche, with a limited product lineup. Their strategy seems more focused on maintaining a presence rather than aggressively expanding. While they have updated several products globally, they have not introduced these models in India, indicating that the brand isnโ€™t placing heavy bets on this marketโ€™s potential. The new centre is a step toward ensuring quality service for their existing, small customer base.

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