Ather Energy has announced a price hike across its electric scooter lineup, effective from January 01, 2026. The quantum of the price hike will be up to Rs 3,000, depending on the model and variant. The company has attributed the price hike to an increase in raw materials, forex and key electronics components prices globally.
Ather Year-end Discounts
For customers planning to buy an Ather scooter, this month presents a timely opportunity to lock in current prices ahead of the revision. Ather’s ongoing ‘Electric December’ year-end offers give added value, with discounts of up to Rs 20,000 across select cities. These include instant credit card EMI discounts, cash incentives, and a complimentary 8-year extended battery warranty (Eight70 warranty), across select models, in addition to support from a multitude of financiers.
Ather’s Product Lineup
Ather’s current product portfolio consists of the 450 series of performance scooters and the Rizta, Ather’s first family scooter. The 450 lineup comes equipped with features such as multi-mode traction control and MagicTwist, enhancing the ride experience, along with connected features like Google Maps navigation, WhatsApp on the Dashboard, and call and music control.
Rizta is also gaining momentum across newer markets. It recently crossed the 2 lakh sales milestone and has played a key role in growing Ather’s reach into new regions and expanding its retail network across the country. Designed for comfort and practicality, it offers 56 litres of storage (including 34L under-seat and an optional 22L frunk), a wide seat, and ample floorboard space, making it well-suited for everyday family use.
The Rizta is also equipped with safety features like SkidControl, Fall Safe, Emergency Stop Signal (ESS), and theft and tow alerts. Moreover, on Ather Community Day 2025, Ather announced a major upgrade for Rizta Z with touchscreen functionality. In addition to Ather’s Experience Centres across India, Ather’s scooters are also available for purchase online through Amazon and Flipkart e-commerce platforms.
Also Read: Battle of Electric Scooters: TVS Orbiter vs Ather Rizta vs Vida VX2
