Isuzu Motors India has inaugurated a new “Isuzu Skill Development and Experience Centre” in Noida, striving to enhance customer service quality by training service personnel from its expanding dealership network in the North. It is the brand’s second skill development facility after Chennai which was opened in 2014.
Located in Sector-10 Noida, the facility will provide world-class training to service managers, advisors, and technicians of Isuzu’s expanding dealer network in the North and neighbouring regions. The training will combine classroom learning with practical, hands-on sessions in live work bays, designed to improve both technical expertise and service efficiency. With the ability to train 15-20 personnel per batch, the centre is staffed by dedicated Isuzu service coaches, ensuring consistent and high-quality training.
This new centre also features a dedicated brand experience section, showcasing two vehicles in a thematic environment, allowing visitors to interact with Isuzu’s latest offerings.
The facility will also serve as a training ground for technicians representing India in the biennial I-1 Grand Prix World Technical Competition, a globally recognized event among Isuzu’s international teams. Notably, India’s national team has already secured a spot in the top 10, competing against 24 other countries in this prestigious competition.
Author’s Take
Isuzu’s new Skill Development Centre in Noida is a welcome move towards improving its after-sales service, but it reflects a cautious approach to the Indian market. Despite being globally active, Isuzu’s growth in India remains slow and niche, with a limited product lineup. Their strategy seems more focused on maintaining a presence rather than aggressively expanding. While they have updated several products globally, they have not introduced these models in India, indicating that the brand isn’t placing heavy bets on this market’s potential. The new centre is a step toward ensuring quality service for their existing, small customer base.
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