- Registration process for the first-ever Mahindra Thar Roxx auction opens today.
- The bidding will take on 15th September at 5 PM and culminates on 16th September 2024 at 19.00 hrs
Like the 3-door Mahindra Thar, the first-ever Thar ROXX will also be auctioned. The proceeds from the highest bid will be donated to a social cause, with Mahindra matching the winning bid to further amplify the impact, ensuring all contributions are directed towards charitable initiatives. Registration for the online auction opens on 12th September, with the bidding taking place between 15th and 16th September, 2024.
Must Read: Mahindra Thar Gets Huge Discounts After Introduction of Thar Roxx
The first Mahindra Thar ROXX, with the distinguished VIN 0001, will also feature a badge bearing Mr. Anand Mahindra’s personal signature, offering collectors and enthusiasts a rare piece of Mahindra’s legacy. The winner of the auction will take home the AX7L Diesel Automatic 4×4 Thar ROXX in the color of their choice from seven striking options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black.
Also Check: Mahindra Thar Roxx: Hits and Misses
The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the carandbike.com auction platform. Registrations, which will be conducted online, are open to everyone, and prospective bidders will be required to submit a refundable caution deposit. The entire bidding process will be overseen by Ernst & Young.
The proceeds from the auction may be donated to any recognized not-for-profit organization of winner’s choice. Alternatively, the winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and Women), BAIF Development Research Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).
