In line with its global expansion plans, TVS Motor Company has inaugurated its first state-of-the-art Experience Centre in Singapore. For this, the bikemaker has partnered with ‘Motorsport Pte Ltd (part of the Chong Aik Group)’ who will be the distributors for the Singapore Market. Established in 1994, Motorsport Pte Ltd currently has exclusive distributorship for more than 40 brands and has a strong presence in the region with 6 retail outlets and 8 warehouses.
As part of its plan, the company will offer a variety of products in Singapore, catering to both the commuting and delivery premium segments. For now, it will offer a range of the brand’s premium motorcycles including the flagship TVS Apache RR310 and the Apache RTR range.
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Speaking at the occasion, Mr Vimal Sumbly, Head Business – Premium at TVS Motor Company said, “The TVS Apache Series has always been at the forefront of technology & innovation since its launch in 2005 and continue to set a benchmark in the performance segment. The vehicles under the stable of TVS Apache series have offered multiple first-in-segment & best-in-class features & technology to the customers, starting from Fuel injection, ABS, Dual Channel ABS, and Slipper Clutch, to the most recent SmartXonnectTM, Ride Modes, LED Headlamp, and democratising racing. Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country.”