TVS Apache Hits 5 Million Global Sales Milestone
A total of five million Apache motorcycles have been sold by TVS since the series was introduced in 2005.
For those who aren’t aware, the Apache series offers performance-led motorcycles across two categories – Naked and Super Sport. The RTR (Racing Throttle Response) series comprises the TVS Apache RTR 160, Apache RTR 160 4V, Apache RTR 180 and Apache RTR 200 4V, positioned in the Naked motorcycles category. In the Super Sports category, the company marked its entry in 2017 with the Apache RR 310 (Race Replica). In 2021, the company had also introduced the BTO (Built-To-Order) platform for the Apache RR 310.
TVS is also reportedly working on a naked version of the Apache RR 310 that could share its underpinnings with the BMW G 310 R.
Also Read: 2023 Suzuki Gixxer Launched With New Colours and Bluetooth Connectivity
Speaking on this momentous occasion, Mr Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”