Five years after TVS acquired the iconic British motorcycle brand Norton, the legendary brand is finally set to make its India debut. The official unveiling is scheduled for November 4, 2025 and the event will also mark Norton’s return to global markets such as Europe, the US and other asian countries.
According to Sudarshan Venu, Chairman and Managing Director of TVS Motor Company, India will play a major role in Norton’s comeback story. The company plans to sell the full range of Norton motorcycles in the country and is currently in the process of appointing new dealers for the brand.
At the upcoming EICMA 2025 motorcycle show, Norton will showcase two major new models — a V4 superbike and a twin-cylinder adventure motorcycle. The superbike will come in two variants, named Manx and Manx R, while the ADV will be called the Atlas. The V4 models will represent Norton’s high-performance and luxury segment, while the twin-cylinder Atlas will focus on practicality and global appeal.
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Interestingly, TVS has confirmed that the Norton Atlas ADV will be fully manufactured in India, which could make it more affordable for Indian buyers. Meanwhile, the V4 superbikes will be assembled in the UK at Norton’s Solihull plant, though many components will be sourced from India.
While detailed specifications and prices are still under wraps, they will be revealed at the official launch in November. In a previous update, TVS hinted that six new Norton models are in development, with two additional motorcycles expected to debut in 2026.
With this comeback, Norton aims to re-establish itself as a premium yet accessible brand for performance enthusiasts around the world.
