Mahindra has recently announced that it has crossed the 50,000 bookings mark within just six months since its launch on 2nd October 2020. The credit for its huge success can be attributed to its attractive design, excellent performance with fabulous off-road capabilities and a more family-friendly nature compared to its previous model.
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As it says, huge success comes at a cost and in the case of Thar, the customer will need to pay the price (not talking about the on-road price) in form of a huge waiting period. Due to the immense popularity of the second-generation Mahindra Thar, it is currently witnessing an 11-month-long waiting timeline, depending on the variant and location. Besides, the ongoing global shortage of semiconductors is also causing a lot of trouble, affecting deliveries of the off-roader. However, the brand has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the All-New Thar and reduce the waiting period for customers.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said-
We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, in fact, surpassed all our expectations. The wait for the All-New Thar has been longer than expected and we sincerely appreciate our customers’ patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times.
About 2021 Mahindra Thar
The All-New Thar celebrates 7 decades of Mahindra’s rich 4×4 legacy. Initially, the Thar was available in four trims: AX Std, AX, AX (O), and LX variants, but the brand has discontinued the AX and AX (STD) trim from its variant line-up. Currently, the Mahindra Thar is available in two trims: AX (O) and LX, with factory-fitted convertible soft top and fixed hardtop roof options, and they are priced between Rs 12.10 lakh and Rs 14.15 lakh (ex-showroom Delhi).
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Powering the SUV is a 150PS 2.0-liter mStallion TGDi petrol and a 130PS 2.2-liter mHawk diesel engine, available with both a 6-speed manual and a torque converter automatic transmission option. In terms of features, it comes equipped with a low-range transfer case, locking differential, a standard 4×4 drivetrain, a 7-inch touchscreen infotainment system with Android Auto and Apple CarPlay, roof-mounted speakers, multifunction powered steering wheel, auto climate control, front power windows, power-adjustable outer mirrors, cruise control, tire pressure monitor, Mahindra’s Ecosense, adventure statistics for off-roading ventures with roll-pitch meter & altimeter, dual front airbags, ABS with EBD, and rear parking sensors, etc. With these host of passive & active safety features, the All-New Thar has been rated as the safest off-road SUV by Global NCAP with an adult and child safety rating of 4-stars.
Currently, Mahindra Thar doesn't have any direct rival in the Indian market. However, it will soon face competition with the upcoming Maruti Suzuki Jimny and BS6 Force Gurkha.