Maruti Suzuki is celebrating a remarkable achievement, having sold over 10 lakh automatic cars in India. What’s even more interesting is that the company has sold more than 1 lakh automatic units in the current financial year.
For those who aren’t aware, the Maruti Suzuki boasts the most extensive range of automatic cars in India, comprising 16 models, right from the Alto K10 hatchback to the flagship Invicto MPV.
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The brand offers four automatic transmissions to cater to various buyers’ needs: – AGS (Suzuki’s nomenclature for AMT), 4-speed torque converter automatic, 6-speed torque converter automatic and an e-CVT.
Automatic Transmission Options | Models |
AGS | Alto K10, S-Presso, Celerio, WagonR, Swift, Baleno, Fronx 1.2 N.A. |
4-speed torque converter automatic | Ciaz and Jimny |
6-speed torque converter automatic | Fronx 1.0 turbo, Brezza, Ertiga, XL6, and Grand Vitara (non-hybrid) |
Electronic-Continuous Variable Transmission (e-CVT) | Grand Vitara (hybrid) and Invicto |
Among the total sales, the contribution for AGS models is roughly 65%, while the torque converter models account for approximately 27%. E-CVT-equipped models contribute to the rest.
Also Read: What is Dual-Clutch Transmission (DCT)? And how does it work?
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Commenting on this initiative, Mr Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are passionate about providing our customers with the best driving experience. We have made it our mission to spread the ‘Joy of Mobility’ to all! This spirit has enabled us to democratise automatic transmission technology with numerous types of options. And we are truly humbled by the customer response we have received. MSIL’s automatic car sales have been on the rise constantly. We are already close to touching the one lakh automatic vehicle sales mark for FY23-24, as we stand in the middle of the financial year. This is truly a tremendous feat for us.”
Further examining the behaviour of consumers, it is worth noting that NEXA customers tend to prefer high-end automatic variants. Arena customers meanwhile prefer mid-variants when making a purchase decision. As things stand today, NEXA accounts for about 58% of automatic car sales at MSIL, while Arena contributes about 42%.” added Mr Srivastava.
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