Mahindra has updated the sound system in the Thar Roxx AX7L variant by integrating a 4-channel Dolby Atmos audio setup into its 9-speaker Harmon Kardon sound system, aiming to elevate the in-car entertainment experience. Notably, the Mahindra BE 6 and XEV 9e already benefit from this feature.
The Indian SUVmaker has also increased the Thar Roxx’s production to reduce the high waiting periods. Having said that, interested buyers will now have to wait up to 6 months to get their hands on the new Thar Roxx.
Mr. Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”
Other Key Features
Aside from the upgraded sound system, the Thar Roxx remains unchanged. It continues to get amenities like automatic LED headlamps, dual-tone alloy wheels, a floating touchscreen infotainment with wireless Apple CarPlay and Android Auto, connected car tech, digital driver’s display, auto AC, rear AC vents, panoramic sunroof, leather seats, six airbags, TPMS, 360-degree camera, and level-2 ADAS suite.
Powering it is either a 2.0-litre turbo-petrol or 2.2-litre diesel engine, paired with either a 6-speed manual or automatic transmission, depending on the variant.
Currently, the Thar Roxx is priced between Rs 12.99 lakh and Rs 23.39 lakh (ex-showroom), placing it against the Force Gurkha and Maruti Suzuki Jimny.
