Speaking on the “6e” trademark controversy with the Indigo, Mahindra has now officially commented on the matter. The brand stated that it has applied for trade mark registration under class 12 (vehicles) for “BE 6e” a part of its electric-origin SUV portfolio. Mahindra clarified that it doesn’t foresee any conflict as Mahindra’s mark is “BE 6e,” not the standalone “6E.” It differs fundamentally from Indigo’s “6E,” which represents an airline, thereby eliminating any risk of confusion. The company also highlighted that the distinct styling of the BE 6e SUV further emphasizes their uniqueness.
“We have taken on board the concerns that InterGlobe Aviation Limited has to infringement of their goodwill, which was not our intention. We are engaged in discussions with them to find an amicable solution.” Mahindra added.
Also Read: Mahindra Records 46,222 SUV Sales In November 2024
About Mahindra BE 6e
The BE 6e is just one of several electric SUVs Mahindra is developing as part of its Born Electric platform, signalling the company’s ambition to lead in the EV segment. It boasts modern and futuristic styling, with sharp cuts and creases and heavily contoured surfaces. It has been underpinned by the brand’s latest INGLO platform, which features BYD’s blade cell technology and utilises a “compact 3-in-1 powertrain” that consists of a motor, an inverter and the transmission. It will be offered with two battery pack options: 59 kWh and 79 kWh, with a real-world range of over 500 kilometers on a single charge.
