Following its tradition of unveiling new products on Independence Day, Mahindra & Mahindra has once again taken the stage to introduce a plethora of new products and groundbreaking technological innovations in the field of the farm & agriculture sector.
- Mahindra has introduced its new OJA platform for tractors. It has been named after the Sanskrit word ‘OJAS’, which means energy.
- Designed through a collaborative effort between Mahindra Research Valley in India and Mitsubishi Mahindra Agriculture Machinery in Japan, the Oja platform will be introduced in four distinct categories: sub-compact, compact, small utility, and large utility.
- These products will focus on feasibility, practicality, capability and affordability.
- Three packs will be offered on these models: PROJA – a productivity pack, MYOJA – an intelligence pack and ROBOJA – an automation pack.
- The subcompact is designed only for USA markets, while the compact and small utility vehicles will be for the US, India and other Asian countries.
- These tractors will come equipped with four high-performance engines: DI, IDI, FIP, and CRDe, with power on demand ranging from 20HP to 70HP. Additionally, they will feature four robust types of transmission technologies: HST, Shuttle, eHST and ePST, all designed to handle heavy loads and claimed to possess best-in-class power-to-weight ratios.
- The platform will support five diverse wheelbases, spanning from 1.4m to 2m.
- Depending on their categories, vehicles based on the OJA platform will weigh between 760-2050 kgs.
- They will be outfitted with high-precision hydraulics, ensuring an immensely powerful lifting capability.
- As mentioned above, these farm vehicles will also benefit from advanced automation (ROBOJA) and the brand’s state-of-the-art MYOJA-connected technologies with key features like real-time tracking, diesel monitoring, coverage calculator, service alerts, and custom geofencing.
- The price for the OJA 2127 27HP starts from Rs 5.64 lakh, while the OJA 3140 40HP costs Rs 7.35 lakh (both prices, ex-showroom).