It is said that necessity is the mother of invention, and we have seen its countless examples in the ongoing COVID19 period. Last year, many automakers had launched their online sales & service platforms to rebuild our regular lives around the restrictions & social distancing measures that are the need of the hour. Now, taking it a step further, Kia India has introduced a digital consultation service called the 'Kia Digi Connect'. The Korean carmaker says that this is an industry-first video-based live sales consultation solution.
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The Kia Digi Connect platform will allow customers to interact with their nearest dealership via video conferencing and get complete assistance for their purchases. In addition, customers will also be able to involve their family members or friends from across the country in the discussion.
The Kia Digi Connect will also offer several additional features such as 360-degree virtual experience through video call, screen & video sharing as well as sharing of brochures and price lists, etc. This initiative is intended to offer customers a contact-less and hassle-free car buying experience from the comfort of their homes.
Customers can access the Kia Digi Connect services via the brand's official website. One will be required to fill out the necessary details and select the date & time of the video conference.
Speaking about the launch of the application, Tae-Jin Park, Executive Director, and Chief Sales & Business Strategy Officer, Kia India said-
The Kia Digi-Connect initiative signifies Kia India's bold and innovative approach towards offering a matchless premium customer experience, aligned with our new brand purpose – 'Movement that inspires'. With this industry-first initiative, we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. Technology-led digital transformation has been the primary approach for Kia India right at the outset and we are committed to spearheading the digital revolution in the Indian automotive industry going forward. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country."
