Though the COVID blues have dismantled manufacturing sectors completely, the road for redemption has to be sought and worked upon. The story with the automobile sector is no different and it is good to see that companies have already started working on plans for a rapid resume.
Hyundai Motors has announced the 'Hyundai EMI Assurance' program, it aims at enhancing customer convenience and raise a positive sentiment in these testing times. Hyundai will be re-opening their dealerships soon.
The company has assured that these dealerships will be opened whilst maintaining all safety and hygienic parameters. All showrooms and workshops will provide these contactless services to restart the operations.
What did the company say?
Mr Tarun Garg, Director – Sales, Marketing and Services announced the Hyundai EMI Assurance Program said 'Hyundai is a progressive, innovative and caring brand. We understand customer aspirations of buying a vehicle and to ease the vehicle acquisition in uncertain times, we have brought the unique and industry-first Hyundai EMI Assurance Program. We are sure, the Hyundai EMI Assurance Program will give new Hyundai owners working in private organisations full peace of mind during these times and create positive and confident sentiments for Hyundai car purchase.â€
Job scenarios are expected to change drastically and consequently, the unemployment is expected to increase, the Hyundai EMI assurance program will address the concern of those buyers who are at a chance of getting unemployed, which is a good move, the EMI assurance program will cover up to three car loan EMIs.
The Hyundai Assurance program will be offered on selected Hyundai cars purchased in the month of May '20, it will cover the customer for a period of a year from date of sales of the car (First three months are not included).
Hyundai Cares
Hyundai Motors also laid down the foundation of Hyundai Cares initiative, the company has laid certain guidelines that are to be followed at all Hyundai dealerships across the country. These guidelines include well sterilised Display Car and Test-drive car, washroom sanitisations, contactless demonstration and servicing
Hyundai also provides the customers with an option to take online demonstration sitting at the comfort of their houses through video conferencing. And with the development of online car sales website, Hyundai is providing a number of convenient features to ensure customer safety is not compromised.
The Korean auto-giant has also put thoughts on service procedures, which essentially means that customers can now book a service appointment online through different platforms like Hyundai Care app, WhatsApp, Hyundai Website or a call to dealers, this will ensure that the consumer's rush at the service centres is always kept under a strict check.
Author's Take
Things seem stationary today but it has to be steps like these which will accelerate the speed of achieving the new normal. The steps taken by Hyundai come at an important time.
Hyundai joins manufacturers like Maruti Suzuki and FCA's Jeep to announce similar steps like contactless demonstration, installation of sanitizing machines and online payment platforms, which will definitely be helpful in getting the automobile sector resume its operation as early as possible
