Hero Electric has rolled out the first lot of Optima and NYX e-scooters from Mahindra’s Pithampur plant in Madhya Pradesh, six months after announcing its alliance with Mahindra & Mahindra.
Commenting on this occasion, Sohinder Gill, the CEO of Hero Electric, said: –
“We strongly believe in like-minded strategic partnerships to offer “true value for money” products in electric mobility. Our 20-plus strong relationships with preferred partners in the field of charging, servicing, rapid charging, swapping, etc are helping us build a robust EV ecosystem not only for us but for the whole EV category. The tie-up with Mahindra is one such alliance that the company is proud of. Adding that the two teams have been working closely for seamless integration of the manufacturing process and offer to the customer the same level of global quality that are produced from our Ludhiana plant. With this tie-up, we are now well on our way to the half a million capacity that we had planned a few months back.”
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For those who aren’t aware, Hero Electric had earlier partnered with Mahindra to cater to the growing demand for electric vehicles in the country. As a part of this partnership, both brands will share technologies with each other and develop joint products. Production of the Hero Electric Optima and NYX at Mahindra’s Pitampura plant was also in the clause. The two brands will also share the supply chain network to get better market penetration.