Ather Energy Opens Its First Dealership In Rajasthan

Buoyed by the massive response to its electric scooters, Ather Energy continues to expand its footprint in the Indian market. After opening its first dealership in Ahmedabad last month, the brand's newest address is Rajasthan with a showroom in Jaipur. With this, the brand's dealer network has been stretched to 13+ cities, including Pune, Mumbai, Chennai, Hyderabad, Kolkata, Kochi, Nagpur, and others. 

The showroom in Jaipur is located at BL Tower-2 on Tonk Road, near the Durgapura Flyover. Though it will open next month, the dealership has already started early test rides after getting a lot of enquiries. The brand will also set 3 to 4 fast-charging stations (Ather grid) in the next one month and double the count by the end of this year. Besides this, the ‎Bangalore-based EV manufacturer is also looking to partner with malls, restaurants, tech parks, cafes, gyms to set up charging stations in the city.

Apart from this, Ather will open 14 more dealerships in the coming months. These new cities will be Mysore, Indore, Panaji, Nasik, Chandigarh, Bhubaneshwar, Surat, Vijaywada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow, and Siliguri. 

About Ather Energy Electric Scooters

Currently, the Ather has two electric scooters in its portfolio – Ather 450 Plus and 450X, which are priced at Rs 1,40,514 and Rs 1,59,524 (ex-showroom Jaipur). The Ather 450X is essentially an upgraded version of the Ather 450. The scooter is powered by a 6kW PMSM motor that draws its power from a new 2.9 kWh lithium-ion battery and delivers a true range of 85kms on a single charge.

It comes with 4 riding modes – Eco, Ride, Sport, and a new high-performance mode called 'Warp'. In this new mode, the Ather 450X can sprint from 0 to 40kmph in just 3.3 sec. The Ather 450X also charges 50% faster than before at 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.

In terms of features, the electric scooter comes with a 7-inch colored touchscreen rider's display that comes with a Snapdragon Quad-Core processor. It comes with a 4G SIM card, Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. It also gets features like Google map navigation, on-board diagnostics, over-the-air update support, Auto Indicator off, and Guide-me-home lights. Ather offers the 450X in three colors- Grey, Green, and White. The brand also offers both the e-scooters with 3-years of warranty. 

Here are the core differences between Ather 450X and 450 Plus: –