Friday, March 13, 2026

Tata Harrier, Safari Adventure X Persona Variants Launched At Rs 18.99 Lakh

Tata Motors has launched the all-new Adventure X persona variants for its flagship SUVs, the Harrier and Safari, at Rs 18.99 lakh for the Harrier Adventure X and Rs 19.99 lakh for the Safari Adventure X+ (both prices, ex-showroom). These new variants simplify the previous Adventure trim and blend an adventurous lifestyle appeal with top-tier features.

Alongside this, Tata has also rejigged its variant lineup, discontinuing several trims across both the Harrier and Safari, including the Smart, Smart (O), Pure, Pure (O), Pure Plus and Pure Plus S.

 ModelPersonasIntroductory Starting Price (ESP, New Delhi)
HarrierSmartRs 14,99,990
Pure XRs 17,99,000
Adventure XRs 18,99,000
Adventure X+Rs 19,34,000
Fearless XRs 22,34,000
Fearless X+Rs 24,44,000
SafariSmartRs 15,49,990
Pure XRs 18,49,000
Adventure X+Rs 19,99,000
Accomplished XRs 23,09,000
Accomplished X + (7S)Rs 25,09,000
Accomplished X + (6s)Rs 25,19,000

Tata Harrier and Safari Adventure Persona – Design Highlights and Features

As mentioned above, the new Tata Harrier and Safari Adventure X variants boast rugged, adventure-oriented styling with a host of premium, segment-leading features. The key highlights includes: –

  • R17 Titan Forged Alloys for Harrier Adventure and R18 Apex Forged Alloys for Safari Adventure X+
  • Exclusive mascots on the doors
  • New theme-specific interiors – Onyx Trail cabin with black leatherette and tan accents in Harrier and Adventure Oak cabin with tan oak-inspired leatherette in Safari
  • Auto headlamps & rain-sensing wipers
  • 10.24-inch touchscreen infotainment system
  • 6-way powered driver’s seat with memory and welcome functions
  • Multi drive modes (City, Sport, Eco)
  • Trail sense
  • Level-2 ADAS suite with adaptive cruise control (AT)
  • 360-degree camera

Related: Tata Secures Rights To Develop Fiat’s 2-Litre Diesel Engine In-House

Tata Harrier and Safari Adventure X

Powertrain

Mechanically, both the SUVs remain unchanged. They continue to come equipped wth a 2-litre, 4-cylinder, turbocharged diesel engine (170PS/350Nm), paired with either a 6-speed manual or a 6-speed torque converter automatic transmission. While its not official, resports suggests that both the Harrier and Safari will get a petrol engine by March 2026.

Competition Check

In the mid-size SUV segment, the Harrier and Safari duo faces competition from the likes of MG Hector & Hector Plus, Mahindra XUV700, and Hyundai Alcazar.

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