It is said that every time Royal Enfield launches something, it tries to give a new experience with each of its motorcycles. However, it would not be appropriate to limit this phrase to RE bikes only because the brand knows how to gratify its customers. In this effort, the Royal Enfield has started a customization scheme for its gears and apparel. This scheme is a part of RE's 'Make It Yours (MiY)' initiative, which also allows you to personalise your favourite Meteor, Classic, and the 650 twins in your way.
Talking about this initiative, Vinod K. Dasari, CEO, Royal Enfield, said-
In an effort to transform the experience of purchasing and owning a Royal Enfield motorcycle, we launched the Make It Yours initiative with the Meteor 350. A first of its kind, engaging and exciting purchase journey, MiY has received fabulous response from consumers. It has truly broadened the horizons for brand Royal Enfield, as several new buyers have opted to purchase via MiY to personalize and build motorcycles that have been a true reflection of their own personalities. We are extremely happy to extend the Make It Yours initiative to our range of apparel, including t-shirts and helmets. This brings alive the true potential of MiY, as enthusiasts can now wear their personality, on or off the saddle.
As of now, this new initiative is available only to RE helmets and t-shirts. Buyers can personalise their helmets from more than 7,000 unique options based on shell size, visors, colour palettes, decals, and even internal fabric options. Customers can also add personalised text, with up to 14 and 20 characters in the 1st and 2nd row, respectively. Prices of these custom helmets are between Rs 3,200 to Rs 4,200 for half-face, full face, and urban trooper helmets.
RE T-shirts, on the other hand, can be customised by more than 15,000 ways by using text, graphics, colours, badges, prints, and several other options. Like the helmets, one can also add text of their choice (up to 15 characters at the front and back) on the t-shirts. Prices of such tees will start from around Rs 1250.
Currently, all the order will be accepted online, and deliveries will take up to 30 days for the custom-made helmet and 15-20 days for the T-shirts. Cash on delivery won't be applicable for customised merchandise. Expect Royal Enfield to expand this initiative for other merchandise too shortly.