Earlier this year, Royal Enfield has started a customization scheme for helmets and t-shirts under its 'Make It Yours (MiY)' initiative. And now, the service has been extended to RE's riding jackets as well. That said, the enthusiast riders can now buy riding jackets as per their requirements and personalise them from different colour options, liners (winder or rain) and Knox or D30 armours for chest, shoulders and back.
Speaking on the launch of MiY on riding jackets, Puneet Sood, National Business Head – North and West India & Global Business Head – Apparel, Royal Enfield, said-
Royal Enfield has always been working towards enhancing the ownership experience for its customers – be it motorcycles or apparel. We listen to our riding community who is constantly engaged with us and gives us feedback, thus helping us build relevance in the range we offer. With its MiY initiative, the brand's advocacy for self-expression and customization grows stronger. After witnessing the overwhelming response to our MiY Initiative for the range of motorcycles, helmets and t-shirts, we decided that it was time we took this forward to our range of riding jackets as well. Consumers are often compelled to buy riding jackets off the shelves to act more as utility accessories as opposed to catering to their needs or complementing their style. This initiative now gives users the opportunity to not just build all-new jackets but also upgrade their existing jackets.
For now, Royal Enfiled is only accepting online orders. And, the delivery time is around 7 days for jackets, 30 days for custom-made helmets, and 15-20 days for T-shirts. And once you have placed an order, it cannot be cancelled. The brand will soon be offering MIY on helmets, t-shirts, and riding jackets across its dealerships.
