Nissan's most popular offering, Magnite along with Kicks and Datsun Redi-GO are now being offered on a subscription basis. The carmaker has partnered up with ORIX to offer these cars at a monthly rent starting from as low as Rs 8,999. This will allow buyers to take a new car home without actually purchasing it. This service is only available in Delhi NCR, Hyderabad, and Chennai for now. Soon the brand will also extend the subscription services in Bengaluru, Pune, and Mumbai.
Dubbed as ‘Nissan Intelligent Ownership Subscription Plan’, it promises zero down payment and covers vehicle insurance, registration charges, cost of paperwork, and all maintenance costs (both scheduled and unscheduled repairs), tyre and battery replacement charges, and 24×7 roadside assistance in the subscription fee.
Customers will be required to pay only the refundable security deposit at the start of the subscription and a fixed monthly fee. However, it is important to note that the subscription cost of a car will differ based on the model, tenure and location. Let’s take a look at the model-wise monthly subscription rates in the image given below: –
As the above table indicates, only select variants of these cars will be available on a subscription basis. However, the brand has not specified the tenure details.
Commenting on the initiative, Rakesh Srivastava, managing director, Nissan Motor India, said-
Nissan as a customer-centric brand understands the dynamic lifestyles of the new age Indian customers, who seek the flexibility to manoeuvre among various ownership experiences. We have partnered with ORIX, a prominent brand in the subscription space, to create the most affordable, convenient, and enjoyable car ownership experience, the new way to own the all-new Nissan MAGNITE, Nissan KICKS, and Datsun redi-GO through the subscription plan.
A new end-to-end online platform will be launched soon –
Nissan will also launch a dedicated digital platform for a contactless car buying experience called 'Shop@Home'. Besides offering a virtual showroom and virtual test drive options, the platform will also provide options to personalise a car, evaluate the exchange value of an existing car, calculate & compare EMIs, and apply for finance before booking.
