Nissan Magnite Hits 100k Sales; Launches Nissan One Web Platform

Launched in 2020, the Nissan Magnite has achieved a sales milestone of 1 lakh units. Marking this achievement, the Japanese carmaker has launched a web platform named ‘Nissan One’ to cater to both new and existing customers.

What Is Nissan One?

Nissan One simplifies the customer experience by providing a single platform for various services like test drive booking, car booking, and real-time service requests. This eliminates the hassle of using multiple websites and platforms.

As part of Nissan One, Nissan has also launched a referral program, allowing existing customers to refer Nissan products to friends and family and earn points in return, which can be redeemed for various services and benefits.

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Commenting on this occasion, Mohan Wilson, Director – Marketing, Product & Customer Experience at Nissan Motor India said: “On the celebration of 100,000 Magnite stories of our customers this month, we are proud to introduce NISSAN ONE, a platform that seeks to transform the way customers experience our brand. This robust, innovative platform is a reflection of Nissan’s ‘Customer First’ philosophy. It offers information, customizations to cater to specific needs of all buyers, potential and existing. The refer and earn Program, first of its kind in the industry, is the brands way of rewarding our buyers and showing gratitude for their faith in Nissan.”

In other news, Nissan is gearing up to launch a slew of new models for India, including a Creta-rivaling mid-size SUV, Safari-rival 7-seater SUV, a small electric vehicle and a Triber-based 7-seater MPV. The company is also expected to launch X-Trail SUV in the country as a CBU unit.

Nikhil Ramchandani

With a solid background in Automotive Engineering and over five years of experience in the industry, Nikhil is the creative mind behind GaadiFy's content.