About a couple of months back, prominent Indian auto manufacturer Maruti Suzuki had introduced a subscription-based ownership plan for its selected offerings. The scheme back then was limited to Bengaluru and Gurugram only. In recent developments, Maruti has teamed up with Myles Automotive Technology to run the program on a pilot basis in Pune and Hyderabad as well.
Maruti Subscription Based Ownership: About the service
The cars which are covered under this lease service are Swift, Dzire, Vitara Brezza, XL6, Baleno, and Ciaz. What could be noticed is a uniform distribution among the most popular products across the ARENA and the NEXA platforms.
Variants available
As far as the variants which are available under this service are concerned, you can refer to the table:-
Swift | VXi and ZXi |
Dzire | VXi and ZXi |
Vitara Brezza | VXi, ZXi+, and ZXi AT |
Ertiga | VXi, ZXi+, and ZXi AT |
Baleno | Sigma, Delta, Zeta, Zeta CVT |
Ciaz | Delta, Alpha, Alpha AT |
XL6 | Zeta, Alpha, Alpha AT |
Time Period and added advantages
For the cities of Bengaluru and Gurugram, this model was available for time period options of 24, 36 or 48 months but in Pune and Hyderabad, the company offers a lot more flexibility with a subscription period of 12, 18, 24, 30, 36, 42 and 48 months.
The important thing to note about the subscription plan is the fact that it is an all-inclusive package that includes complete car maintenance, insurance, 24X7 roadside assistance, and no-down-payment to be paid at the time of purchase of subscription plan.
As far as pricing is concerned you can head over to the official website and check out the prices according to the choice of variant, city and duration for which the subscription plan is being opted for.
Maruti is not the first to offer such service in India
Maruti has followed the example of its prime rival Hyundai motors who launched a similar subscription model last year in association with Revv. This plan was launched for six cities across India.
Some other brands that already offer such services in India are MG, Mahindra, Toyota, Tata and Volkswagen. MG carries out these operations in association with Myles and .
Do check out our previous articles by clicking here for detailed coverage on the service where we have done a detailed analysis of the prices and the terms on a subscription deal.
Author’s Take
Automobile manufacturing brands in India have caught up with the recent, constantly evolving, and moving unhindered lifestyle of the new generation. Under these conditions, the brands are preparing themselves to create a convenient and fluid network in the future. Providing cars on lease is a step in this very direction.
Maruti Suzuki has followed the footsteps of its rival Hyundai and launched a vehicle lease subscription service for individual customers. Given the brand’s popularity in India, the mainstream standard is pretty much set by the brand’s intention and operation in the country which is all complemented by its strong network in India.
