Mahindra recently auctioned off the first customer unit (serial #1) of its Thar Roxx, with bidding taking place from September 15 to 16, echoing the approach used for the 3-door version in 2020. The final bid reached an impressive Rs 1.31 crore, and the vehicle was won by Akash Minda, Executive Director of Minda Corporation Limited. Minda, who also won the first 3-door Thar in 2020 for Rs 1.11 crore, has now officially taken delivery of the new Thar Roxx AX7L Diesel Automatic 4×4, continuing his streak of owning exclusive Mahindra vehicles.
After the auction winner was announced, the proceeds were donated to the Naandi Foundation, a non-profit organization focused on empowering women through education and livelihood programs.
Also Read: Mahindra Thar ROXX Records 176,218 Bookings In Just 60 Minutes
The first Mahindra Thar ROXX, with the distinguished VIN 0001, also features a badge bearing Mr Anand Mahindra’s signature, offering collectors and enthusiasts a rare piece of Mahindra’s legacy. Akash Minda chose the Nebula Blue colour for his Thar Roxx.
Commenting on this occasion, Aakash Minda, Executive Director of Minda Corporation Limited, and the winner of the Mahindra Thar ROXX #1 said, “After securing the first Thar in 2020, owning the first-ever Thar ROXX in 2024 deepens my connection to this iconic SUV legacy. What makes this moment even more special is that this is a humanity-driven initiative and proceeds from the event will be donated to a recognised not-for-profit organisation towards social cause. It is an incredible feeling to be part of Mahindra’s remarkable journey, marking another milestone in the evolution of the Thar.”
Must Read: Mahindra Thar Roxx: Hits and Misses
As mentioned above, the VIN 001 unit of the Thar Roxx comes with a diesel-automatic combination, paired with a 4-wheel-drivetrain. Here’s a look at its specifications: –
| Powertrain | 2.2-litre turbocharged diesel with 6-speed torque converter automatic gearbox |
| Max Power | Up to 175PS |
| Peak Torque | Up to 370Nm |
| Drive Type | 4WD |
| Claimed Mileage | 15.20 km/l |
The brand also offers the Thar with a 2-litre turbocharged petrol engine that makes up to 177PS of max power and 380Nm of peak torque. It gets RWD as standard. On the other hand, the above-stated diesel engine also gets the option of a 6-speed manual gearbox and rear-wheel-drivetrain. Head here for more details.
