Mahindra has announced its association with four IPL T20 teams as their official SUV partner for 2023 – Royal Challengers Bangalore, Rajasthan Royal Delhi Capitals, and Mumbai Indians.
Here are some key highlights of this collaboration –
- This collaboration will involve a number of promotional activities online and offline for Mahindra customers and fans.
- These activities will include meet-and-greet sessions with their favourite players from the above-mentioned four teams, merchandise giveaways, and contests.
- The meet-and-greet sessions will be only for the winners of the contests that Mahindra will organise during the 2023 IPL season.
- With this collaboration, Mahindra seeks to deepen engagement with its customers and strengthen the bond between the brand and the T20 IPL teams.
Also Read: Mahindra Thar 4×4 To Become More Affordable With New AX Trim
Commenting on this occasion, Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way. In order to bring the excitement of the 2023 T20 IPL to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world’s largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest and value.”
In other news, Mahindra has recently gifted a Thar SUV to the boxer Nikhat Zareen at the 2023 IBA Women’s World Boxing Championships.