Tuesday, June 24, 2025

Mahindra Collaborates With Four T20 IPL Teams As Official SUV Partner

Mahindra has announced its association with four IPL T20 teams as their official SUV partner for 2023 – Royal Challengers Bangalore, Rajasthan Royal Delhi Capitals, and Mumbai Indians.

Here are some key highlights of this collaboration –

  • This collaboration will involve a number of promotional activities online and offline for Mahindra customers and fans.
  • These activities will include meet-and-greet sessions with their favourite players from the above-mentioned four teams, merchandise giveaways, and contests. 
  • The meet-and-greet sessions will be only for the winners of the contests that Mahindra will organise during the 2023 IPL season.
  • With this collaboration, Mahindra seeks to deepen engagement with its customers and strengthen the bond between the brand and the T20 IPL teams. 

Also Read: Mahindra Thar 4×4 To Become More Affordable With New AX Trim

Commenting on this occasion, Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way. In order to bring the excitement of the 2023 T20 IPL to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world’s largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest and value.”

In other news, Mahindra has recently gifted a Thar SUV to the boxer Nikhat Zareen at the 2023 IBA Women’s World Boxing Championships.

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