Kia Motors has revealed its new brand logo & slogan in Incheon, Korea. The new slogan of Kia Motors is- ‘Movement that inspires’.
New Kia Logo
The old Kia logo used to feature the word 'KIA' inside an oval, the new logo is more angular. It actually resembles a handwritten signature.
According to Kia Motors, the new logo is a symbol of its new brand purpose & the values it promises to offer customers through future products and services. It emphasizes three elements: ‘symmetry’, ‘rhythm’, and ‘rising’. The continuous rhythmical line of the logo symbolizes Kia’s devotion to bringing moments of inspiration. Its symmetrical design signifies confidence, whereas the rising gesture in the logo represents brand's future goals.
Besides this, Kia Motors has also set a Guinness World Record for launching hundreds of fireworks from 303 pyro drones in a synchronized display. Kia has also stated that it will share its new brand strategy on 15th January 2021.
Commenting on the latest development, Kia’s President and CEO, Ho Sung Song, said-
Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry"