Hyundai India Launched A New Loyalty Program Called 'Hyundai Mobility Membership’

Hyundai Motors India has launched a loyalty program for its new customers called ‘Hyundai Mobility Membership' to provide access to exclusive benefits and discounts. Hyundai claims that its India’s first and most exclusive one-stop solution to fulfill the different kinds of needs of their customers. 

What benefits one will get under this membership?

Hyundai has partnered with various brands to provide interesting and exciting offers to its customers through the Hyundai Mobility Membership smartphone application. This membership program is classified into three main categories: Core, Mobility, and Lifestyle.

1. Core:- It fulfills the different demands/requirements related to the car such as accessories, fuels, lubrication, and tires. For this, the Korean maker has partnered with Hyundai MOBIS, Shell, and JK Tyre.

2. Mobility:- It includes all the needs of alternative methods of traveling such as rental, subscription basis, on-demand Driver, etc. For this, Hyundai has partnered with various driving/car rental platforms including Revv, Zoomcar, Avis, Savaari, and DriveU.

3. Lifestyle:- This category offers benefits on these following aspects:- 

Who are eligible for the membership?

All the customers who buy a Hyundai car on or after 13th August 2020, are eligible for the membership, while the existing Hyundai customers will be awarded membership in the next phase.

How to enroll the membership?

To enroll for the membership, Hyundai customers have to follow these simple 5 steps:- 

1. Download the 'Hyundai Mobility Membership' application in your smartphone
2. Register yourself 
3. Choose your interest 
4. Confirms your vehicle's details
5. Experience various offers in Core, Mobility, and Lifestyle categories.

Company's statement on this-

Remarking on the launch of Hyundai Mobility Membership program, S S Kim, MD, and CEO, Hyundai Motor India, said-  

Building on the strength of Hyundai’s ‘Future Ready’ Business Strategy, we have introduced an exclusive programme ‘Hyundai Mobility Membership’ for an unmatched ownership and lifestyle experience. Through these endeavours we at Hyundai aim to become the Lifetime Partner of our Valued Customers in Automotive and beyond. We will cater to the diverse needs of our customers and closely knit a long-lasting relation through this unique initiative.

Author's Take

In order to provide enhanced customer ownership and lifestyle experience, this new initiative from the Korean maker is a good and appreciable move. It will surely benefit the customers throughout their ownership journey.