Friday, February 13, 2026

BMW Launches Ultra-Rare XM Label in India; Only One Unit Up for Grabs

BMW India has launched a more aggressive and limited-edition variant of its flagship SUV, the XM, called the XM Label, priced at Rs 3.15 crore (ex-showroom). This exclusive version costs about Rs 55 lakh more than the standard XM and is limited to just 500 units globally, with only one unit available for purchase in India.

Also Read: Audi Q8 Facelift Rolls Out In India

Visually, the XM Label stands out with striking red accents on the kidney grille, window line, alloy wheels, and rear diffuser. It also sports a unique BMW Individual Frozen Carbon Black paint finish, paired with 22-inch alloy wheels.

BMW XM Label interior

Inside, the red-and-black theme continues, offering a premium cabin loaded with features like a 14.9-inch curved display for infotainment and instrumentation, a heads-up display, multi-zone climate control, customizable ambient lighting, adaptive M suspension, bespoke seat upholstery, and a 20-speaker Bowers & Wilkins sound system.

Must Read: Mercedes-Benz EQS Electric SUV Launched At Rs 1.41 Crore

Under the hood, the BMW XM Label boasts a 4.4-litre twin-turbo V8 hybrid engine, producing a staggering 748bhp and 1,000Nm of torque. Paired with an eight-speed automatic transmission, this powertrain propels the SUV from 0 to 100kmph in just 3.8 seconds, with a top speed electronically limited to 250kmph, making it the most powerful BMW M model ever.

Also Read: Audi Q5 Bold Edition Launched In India At Rs 72.3 Lakh

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