Royal Enfield’s 350cc motorcycles can now be purchased online via Amazon. However, the deliveries and service support will be provided by your local Royal Enfield dealerships. As for now, this service is limited to just five cities: Ahmedabad, Chennai, Hyderabad, New Delhi and Pune. For those unaware, RE motorcycles are already on sale through Flipkart in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
Royal Enfield 350cc Motorcycle Lineup
As of now, Royal Enfield has five motorcycles in its 350cc portfolio. These comprise Classic 350, Bullet 350, Hunter 350, Goan Classic 350 and Meteor 350, priced between Rs 1.21 lakh and Rs 2.21 lakh (ex-showroom). All of them can now be purchased through the Amazon website or mobile app. In addition to motorcycles, customers can also purchase official accessories, riding gear, and merchandise.
Once the online purchase is done, the selected local Royal Enfield will take care of the delivery, registration, and after-sales support.
Worth Exploring: TVS Apache 310 Range Gets Cheaper After GST Revision: Check New Prices
Author’s Take
Royal Enfield’s decision to sell its 350cc motorcycles online appears more like a symbolic gesture than a game-changing strategic expansion move. It aligns with the growing trend of the 2-wheeler brands embracing e-commerce integration to simplify the buying process for urban buyers. However, its real-world impact remains limited as its availability is currently restricted to select Tier-1 cities, where the brand already has its offline stores. This limits the move’s potential to truly expand reach or improve penetration in new geographies.
Also Read:
