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BMW Launches Ultra-Rare XM Label in India; Only One Unit Up for Grabs

BMW India has launched a more aggressive and limited-edition variant of its flagship SUV, the XM, called the XM Label, priced at Rs 3.15 crore (ex-showroom). This exclusive version costs about Rs 55 lakh more than the standard XM and is limited to just 500 units globally, with only one unit available for purchase in India.

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Visually, the XM Label stands out with striking red accents on the kidney grille, window line, alloy wheels, and rear diffuser. It also sports a unique BMW Individual Frozen Carbon Black paint finish, paired with 22-inch alloy wheels.

BMW XM Label interior

Inside, the red-and-black theme continues, offering a premium cabin loaded with features like a 14.9-inch curved display for infotainment and instrumentation, a heads-up display, multi-zone climate control, customizable ambient lighting, adaptive M suspension, bespoke seat upholstery, and a 20-speaker Bowers & Wilkins sound system.

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Under the hood, the BMW XM Label boasts a 4.4-litre twin-turbo V8 hybrid engine, producing a staggering 748bhp and 1,000Nm of torque. Paired with an eight-speed automatic transmission, this powertrain propels the SUV from 0 to 100kmph in just 3.8 seconds, with a top speed electronically limited to 250kmph, making it the most powerful BMW M model ever.

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